Simone Woo

Over 14 years of experiences in media and communications with a focus on auction, fine art, luxury and sports sectors

Based in New York City, Simone Woo is a media and communications professional with seasoned experience in the auction, fine art, luxury and sports sectors across Asia and North America.

A first-class honors graduate in Media and Cultural Studies from Middlesex University in the UK, Simone pursued her career in branding and publicity with a top-tier Hong Kong based real estate company, before joining Christie’s.

She played a key role in the branding campaigns and content development of Christie’s inaugural Shanghai auction and in the publicity of new auctions and numerous records, including Picasso's Les femmes d'Alger, the highest price achieved for an artwork at auctions at the time.

As a communications and content consultant, Simone provides and implements strategic advice to international clients on branding, communications and social media planning in particular. Please see details in the Portfolio section.

As a U.S. correspondent for aa Sports Connect, Simone also delivers live coverage of major sports events across the U.S., including the NBA, US Open (Grand Slam), WNBA and more, and conducts interviews with athletes. She produces multimedia reports in Chinese and English, including short videos, to capture key narratives on social media.