Simone Woo
Cross-cultural expertise
Bilingual storytelling
Strategic communications
End-to-end content creation
On-camera talent
Based in New York City, Simone Woo is a cross-cultural content strategist with seasoned experience in the auction, fine art, luxury collectibles and sports sectors across Asia and North America.
With 15+ years of experience across sports, arts, luxury and entertainment, Simone is specialized in connecting global brands with Asian audiences through storytelling, culture and digital engagement. She has developed communications strategies, created editorial content and built audience engagement for internationally recognized organizations including Christie’s, Phillips and leading cultural institutions.
Her career has been driven by one core belief: great stories create meaningful connections. Whether launching major auction campaigns, localizing global content for Chinese audiences, or creating original sports content, she transforms ideas into narratives that resonate across cultures and platforms.
In sports, she is a credentialed on-camera talent covering the NBA and WNBA , producing bilingual content that connects North American basketball culture with Chinese-speaking fans. Her work combines storytelling, social media strategy, content creation and audience development to amplify conversations beyond traditional media channels.
Simone is passionate about working with organizations at the intersection of sports, culture and global audiences — helping brands tell stories that inspire communities and create lasting impact.